Wikipedia
L'Équipe (, French for "the team") is a French nationwide daily newspaper devoted to sports, owned by Éditions Philippe Amaury. The paper is noted for coverage of football (soccer), rugby, motorsports and cycling. Its ancestor was L'Auto, a general sports paper, whose name reflected not any narrow interest but the excitement of the time in car racing.
L'Auto originated the Tour de France cycling stage race in 1903 as a circulation booster. The race leader's yellow jersey ( maillot jaune) was instituted in 1919, probably to reflect the distinctive yellow newsprint on which L'Auto was published. The competition that would eventually become the UEFA Champions League was also the brainchild of a l'Équipe journalist, Gabriel Hanot.
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