What is "kyya"

KYYA (730 AM) is a radio station licensed to Billings, Montana, USA. The station serves the Billings area. The station is currently owned by Connoisseur Media. These call letters previously belonged to FM 93.3 which aired an Adult AC Format for many years until FM 93.3 went silent and was later sold to another radio broadcaster in the Billings radio market. 730 AM is a Canadian and Mexican clear-channel frequency.