KVIL (103.7 FM) is a radio station broadcasting in the Dallas/ Fort Worth market in Texas. The station previously featured a very popular adult contemporary music format for nearly forty years. It currently offers an Adult Top 40 with the recent format tweaking to a playlist that mainly focuses on 2000s to current music known on-air as "More Hits 103.7." From 2009– 2014, Dallas/Fort Worth was the largest market in the United States with only one adult contemporary station, although DFW is the 5th-largest radio market in the United States.
The station's studios are located along North Central Expressway in Uptown Dallas and the transmitter site is in Cedar Hill.