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Kumkumapoovu (English: Saffron) was a Malayalam language soap opera that appeared on Asianet. It comprised 785 episodes. The first episode aired on January 31, 2011 and ended on February 1, 2014. The soap was telecasted on Monday to friday at 9pm and then shifted the timing to 9:30 pm.It was one of the top rated serials in Malayalam.

It tells the story of professor Jayanthi and her illegitimate daughter Shalini. Asha Sarath & Shelly Kishore plays the lead role. Renowned Malayalam actor G. K. Pillai (actor) made his comeback through this serial. All the characters were well accepted among the malayali audience.

The serial won several awards at Asianet television awards including the Best serial, Best scrpit ,Best actor (Sajan surya) and Best actress (Asha sarath-2012, shelly-2013) consecutively for 2 years. It is remade into Tamil language as Aval(star vijay) And Telugu Language as Kumkuma Puvvu Maa TV

The series was followed by Chandanamazha which is an official remake of Saath Nibhana Saathiya .