Wikipedia
Kulvadhu (film)
Kulvadhu (Daughter-in-Law) is a 1937 Hindi social family drama film directed by Sarvottam Badami. Made under the Sagar Movietone banner it had music by Pransukh M Nayak, and the film starred Motilal, Sabita Devi, Gulzar and Pesi Patel.
As a publicity gimmick, Badami asked for reviews written in Marathi English, Hindi and Gujarati languages, offering cash prizes of Rs.250, Rs. 150 and Rs. 100 for the best review. The ploy worked sending audiences to the theatre to see the film. Motilal's romantic role in the film was appreciated by the audiences.