KTXR was a longtime beautiful music/ easy listening station which had modified its format to a more contemporary Soft AC sound in recent years. The station recently unveiled a new approach dubbed "Timeless Love Songs", a mixture of classic AC/soft rock hits, classic and contemporary versions of pop standards, and smooth jazz cuts. The new format replaces the AC chart currents the station used to play with "new standards" artists such as Norah Jones, Michael Bublé, Diana Krall, Queen Latifah, Rod Stewart, and Renee Olstead.
KTXR also is licensed for HD Radio operations and features Smooth Jazz 24 hours a day on its HD2 channel.
On April 30, 2012 KTXR tweaked its format from soft AC/adult standards to mainstream adult contemporary. But after three years in the format and trailing rival KGBX-FM, Meyer announced that it is moving KBFL-FM's Southern Rock/Country hybrid format to KTXR on November 2, 2015.
On November 2, 2015 at Midnight, KTXR changed their format to country, branded as "101.3 The Outlaw, Genuine Red Dirt Country", the format and branding moving over from 99.9 after both simulcasted for a short time.