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KSNB-TV is the NBC, MyNetworkTV and MeTV- affiliated television station for Lincoln and Grand Island, Nebraska. Licensed to Superior, it broadcasts on VHF channel 4 from a transmitter located near York. Owned by Gray Television, it is sister to Lincoln CBS affiliate KOLN and its satellite KGIN in nearby Grand Island. KSNB's operations are primarily based at a studio located north of Hastings on U.S. 281 that housed the area's former NBC affiliate, KHAS-TV. Some internal operations are based at KOLN's facility on North 40th Street in Lincoln. Since KSNB's signal is weak in Lincoln, its main channel is carried on KOLN and KGIN's digital subcarriers. The station also operates two translators in Lincoln, K18CD-D digital channel 18 and KWAZ-LP analog channel 35.

KSNB is officially part of the Lincoln/Hastings/ Kearney market, which spans much of the state of Nebraska. Until recently, the market had no basis in television reality and was only fully realized on the local DirecTV and Dish Network feeds. However, with the conversion of KSNB to NBC, the market does now share all major network affiliates except for ABC, as the western, central and northern parts of the market receive ABC from KHGI-TV while Lincoln and the southeastern portion of the market receives ABC from KLKN-TV.