What is "ksha"

KSHA (104.3 FM, commonly known as "K-Shasta") is a radio station in Redding, California, one of California's strongest Class "C FM stations whose broadcast tower is in Shasta Lake, California, K-Shasta airs a "Soft Hits/AC" format; 25-54 demographic with local hosts during most dayparts, while during the night it plays the nationally syndicated Delilah Rene and show. It is now owned by Mapleton Communications, which also owns its five sister stations in Redding including KRDG and four stations in Chico, California.