KSGG (1230 AM) is an American radio station broadcasting a country music format. Licensed to Reno, Nevada, it serves the greater Reno area. The station is currently owned by Americom Las Vegas Limited Partnership.
The station signed on the air in 1947 with 250 watts using callsign KWRN. The station announced as of March 18, 2013, it no longer offered progressive talk and changed its format to urban contemporary, branded as "Swag 104.9" and changed call letters to KSGG.
On March 24, 2014 KSGG changed their format to sports, with programming from Yahoo! Sports Radio.
On March 24, 2015, KSGG flipped to a country music format as "96.9 the Rodeo", with an FM translator on K245BV 96.9, with a focus on 1990s country.