KSCK-LP is a Classic Country formatted broadcast radio station licensed to Sterling City, Texas, serving Metro Sterling City. KSCK-LP is owned and operated by Concho Valley Fellowship. The stations website is www.sterlingcitycountry.com The first person to oversee operations and manage the station is Rickey Green 2013–present.
As a non profit radio station, the station must have a clearly defined mission. The mission of Sterling City Radio is to entertain, inspire, and enrich listeners through cultural, educational, and community affairs programs and services.
The radio stations objectives are to:
1. Promote the values and culture of West Texas.
2. Facilitate the sharing of information.
3. Enhance community dialogue.
4. Create an awareness of local interests and views.
5. Promote community involvement.
6. Provide an educational track for students and adult volunteers to learn Broadcast Journalism, Multimedia, Business Management, Computer Skills, administrative and related skills.
7. Assist in making our community a better, healthier, more pleasant place to be.