KSBW is a television station in the United States and is the primary NBC affiliate for the Monterey- Salinas- Santa Cruz, California market. Licensed to the city of Salinas, the station is owned by Hearst Television. KSBW has its studios on John Street (along Highway 68) in downtown Salinas, which is mentioned occasionally during commercial breaks and newscasts. Its news programs are entitled Action News 8. Its transmitter is located on Fremont Peak in the Gabilan Mountains above San Juan Bautista, California, over 3,100 feet above sea level. The call letters KSBW stand for "Salad Bowl of the World," which is the nickname of the city of Salinas.