What is "krizia"

Krizia is a designer label and manufacturer of ladies' handbags, clothing, footwear and perfumes. The ready-to-wear fashion label was established by Mariuccia Mandelli (31 January 1925 – 6 December 2015), a designer and entrepreneur, in 1954 in Milan, Italy. She unveiled her first black-and-white collection at the Palazzo Pitti in Florence, Italy, in 1964, which earned her a Critica della Moda award. Under Mandelli, Krizia rapidly expanded during the 1960s and 1970s. In 1971, Krizia released a version of shorts cut "very short", an early form of hot pants.

At its height, in the 1990s, the fashion house was doing half a billion dollars of annual business. It was while at the helm of Krizia that Mandelli introduced the high fashion world to hot pants.

In February 2014, Shenzhen Marisfrolg, a Chinese corporation, bought Krizia and Mandelli stepped down from a leadership role.