KREB (1190 AM) is a radio station broadcasting an all sports format. Licensed to Bentonville, Arkansas, USA, it serves the Fayetteville (North West Arkansas) area. The station is currently owned by Butler Broadcasting Company, LLC. In the mid-1960s the KREB call sign was a small rock & roll AM station in Shreveport, Louisiana. Before being sold in 1962, it had converted to "pop" music to boost time sales before going under.