What is "kqms-fm"

KQMS-FM (99.3 FM) is an American commercial radio station in Shasta Lake, California, serving the Northern California, area.

For over a decade, KNNN aired a CHR music format branded as "Mix 99.3". From its inception until the "Mix 99.3" brand was introduced, the station was known as "K-9 FM", and played a pop-based Adult Contemporary format. The original "K-9" AC format was the result of a listener voting process following a months-long format testing experiment, where a different format was played every hour of the day. In January 2007 Mix 99.3 changed formats to country and rebranded it "99.3 HANK FM."