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Kogan.com

Kogan.com is the largest online department store in Australia, selling tens of thousands of products through its online direct-to-customer store. The company, founded in 2006 by Ruslan Kogan.

The company competes on price by selling electronics, home appliances and groceries direct to consumers through Kogan.com.

Kogan achieved $3 million in its third year, followed by $8 million in the fourth, $22 million in the fifth, $70 million in the sixth, and over $200 million in the seventh year. Kogan is projected to produce more than A$350 million in fiscal 2014, and has been growing at between 200% and 300% per year since its 2006 inception. The Wall Street Journal speculates Kogan is worth over $400M.

In March 2016, Kogan.com acquired Dick Smith Holdings's online business.The physical retail stores have been shut down, with the Dick Smith brand transitioned to an online-only consumer electronics store. In July 2016 Kogan was floated on the Australian Stock Exchange.