What is "kleercut"

Kleercut is the name of a former campaign conducted by Greenpeace, the Natural Resources Defense Council, and others towards Kimberly-Clark. It lasted from 2004 to 2009. Kimberly-Clark is the world’s largest manufacturer of tissue products, most notably the Kleenex brand. According to its annual environmental report, the company purchases over 3.1 million metric tonnes (3.4 million tons) of virgin fiber from logging companies annually. The Kleercut campaign claims that this fiber is derived from wood pulp from old growth forests. Kimberly-Clark claims that the forests in question are largely cut for timber. The Kleercut campaign claims that Kimberly-Clark support the clearcutting of such forests in Canada and the United States, including forests habitat for wolverine and threatened wildlife the woodland caribou. Kimberly-Clark has responded that many of its supplies are certified by the Sustainable Forestry Initiative or the Canadian Standards Association.