What is "klat"

KLAT (1010 AM), branded as "Amor Celestial 10-10", is a Spanish language Christian radio station in the Houston, Texas, metropolitan area. It is currently owned by Univision. The station's former name, La Tremenda 1010 (which translates literally to "The Tremendous 1010") was a slogan created by the station's founders Marcos Rodriguez, Sr. and Marcos A. Rodriguez. The station also serves as the Spanish radio flagship of the Houston Astros and the Houston Texans. KLAT has studios in Uptown Houston and the transmitter site is in northeast Houston.