What is "kkonminam"

Since the mid-2000s, the term kkonminam (; kkot/n [꽃] = flower, minam [미남] = handsome man) has been commonly used in South Korea to refer to young men with a great sense of personal style and fashion, popularized by pop idols, who may seem effeminate, in part because they are often shown with make-up, such as eye-liner or lip gloss. Another cause may be that as most of them are in their late teens to early twenties they look rather boyish. Although they are sometimes regarded as Korean bishōnen, their gender is not commonly questioned, nor their sexual orientation.

Outside of Korea the concept is also prevalent in China, Taiwan and Japan. The concept is also now recognised throughout Asia through the numerous remakes of Korean dramas in Asian countries as well as the popularity of Korean dramas in Asia including Singapore, Malaysia, Sri Lanka, Indonesia, Thailand and the Philippines.