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KGNC

KGNC is a radio broadcast service in Amarillo, Texas, USA. It operates KGNC (710 AM) and KGNC-FM (97.9 FM). Both stations are owned by the Alpha Media LLC. Studios for both AM and FM partners are located in southwest Amarillo near the former Western Plaza shopping center.

KGNC was formed when the Amarillo Globe-News Publishing Company purchased two radio stations, WDAG and KRGS. WDAG was the first radio station in Amarillo. On December 24, 1958, KGNC aired the first FM broadcast in the Amarillo region.

KGNC boasts a relatively large coverage area, due to its fairly high power (10,000-watt signal) and the surrounding area's high ground conductivity, based from its transmitter northeast of Amarillo in Carson County. KGNC provides at least secondary coverage of large portions of Texas, Oklahoma, Kansas and New Mexico, including such cities as Lubbock and Abilene, Texas; Clovis and Roswell, New Mexico and Garden City, Kansas. Under the right conditions, KGNC's signal has been received during the day in the suburbs of Dallas and Oklahoma City. At night, KGNC can sometimes be heard as far west as Tucson, Arizona.

KGNC-FM airs a country music format while KGNC broadcasts news and provides syndicated talk show programs such as The Rush Limbaugh Show and The Kim Komando Show. The transmitter for this station is in unincporated Potter County north of Amarillo.

Both stations are responsible for activation of the Emergency Alert System in the Amarillo area.