Wikipedia
Kesäkumi is a major annual Finnish festival organized by the Finnish Red Cross (in Finnish Suomen Punainen Risti), the Family Federation of Finland ( Väestöliitto) and Finnish radio station YleX (originally called Radiomafia). Held every summer since 1996, it aims to encourage young people to prevent the spread of STDs (sexually transmitted diseases) and informs and encourages them to safe sex through use of condoms, thus the name Kesäkumi (meaning "summer rubber" in Finnish).
The event is supported by major Finnish and international artists and free condoms are distributed throughout the event. The event is also followed through direct broadcasts by YleX radio that gains much bigger listening audiences during the festival.
Summer Rubber is a registered trade mark, the holder of the Finnish Broadcasting Company. The campaign was spearheaded by Radiomafia presenters Jusu Lounela and Eve Mantu. In later years, Kesäkumi partnered for an additional winter event that coincides with World AIDS Day.