Wikipedia
KDRF (103.3 MHz) is a radio station in Albuquerque, NM. It is owned by Cumulus Media and has an adult hits format as "Ed FM" and uses the slogan "playing stuff we like". Its studios are located in Downtown Albuquerque and the transmitter tower is located atop Sandia Crest east of the city.
KDRF was originally launched on December 30, 2004 as "Fred FM" but in March 2005 XM Satellite Radio claimed the name " Fred" to be a trademark of their classic alternative station. The name was then shortened to "Ed" to avoid fighting a costly legal battle. The station has no DJs and has a wide playlist of Top 40 hits from the early 1970s to the present. KDRF is also streamed online. Since 2015 eD FM does "80s Throwback" playing all hits from the 1980s about every other weekend.
In April 2007 eD-FM enlisted Tom Dickson of Blendtec to do a Will It Blend? version to promote the station. The three 30-second commercials show different styles of music CDs being blended, showcasing the station's variety format (of course... It Blends!). The commercials aired on all Albuquerque TV stations over a 4 week period. The commercials returned in Fall 2007 after the first campaign saw improved ratings for the station.