What is "jumia"

JUMIA is a Nigerian online shopping site for a wide range of electronics, fashion, home appliances and kid’s items. The business was founded in 2012 by a team that included Jeremy Hodara, Sacha Poignonnec, Tunde Kehinde, Raphael Afaedor, and Leonard Stiegeler, with funding from Rocket Internet. As of 2015, Jumia has warehouses in ten other countries, including: Egypt, Morocco, Kenya, Cote d'Ivoire, Uganda, Ghana, Cameroon, United Kingdom, Tanzania and Angola.