What is "julebrus"

Julebrus (English: Christmas Soda) is a Norwegian soft drink, usually with a festive label on the bottle. It is brewed by most Norwegian breweries, as a Christmas drink for minors, who aren't eligible (by law) to enjoy the traditional juleøl (English: Christmas Ale), but is also very popular amongst adults as well. Although the soft drink is supposed to be for sale through December only, it is often found in stores as early as late October, along with the various sorts of Christmas candy.

The popularity of the drink varies from area to area. Usually the local julebrus is the most popular one. Many Julebrus drinkers have their favourite version from their favourite breweries.

Julebrus might have a sparkly red color, inspired by strawberry and raspberry, or a pale-brown color, similar to beer, depending on brewery and brand.