Wikipedia
Jugoexport
Jugoexport was an import–export firm established in 1953 in Belgrade, then capital of Yugoslavia.
The firm established a retail business selling imported items. In 1970, Mirjana Maric began the firm's own line of locally manufactured clothing for export.
In 1990, Jugoexport began the My way project, headed by Gorica Popesko Pešić.