What is "jolier"

JOLIER is a Finnish design brand for women that produces transformable and multi-fitting collections.

Jolier was created in 2008 in Helsinki, Finland, by fashion designer Sveta Planman. The core concept of Jolier’s business idea is transformability in clothing and sustainability. Jolier clothes are either transformable or reversible. All pieces are one-size. Jolier collections are continuous and sold without seasonal time limits.

In 2009 Planman participated in Venture Cup business competition. The Jolier brand was awarded as an innovative concept and was chosen in the Top10 list of business plans in Finland.