What is "jippii"

Jippii is an international mobile and web portal. The service was opened in 1999 as a web portal of Saunalahti Group with the name Saunalahti.fi. Later it was renamed Jippii and it grew during the dot-com bubble to an international web service. During the early 2000s the Finnish Jippii-portal was the biggest or second biggest Finnish web medium. In July 2004 Saunalahti Group sold the Jippii portal to the British Itouch company. In 2007 Itouch itself was bought by Buongiorno, an Italian company.