What is "jetmagic"

JetMagic was an Irish airline that operated between 2003 and 2004. It offered high-service flights aimed at business travelers, but at only a slight premium above the economy class rates. The average fares started at €75 and grew up to €250 based on demand. JetMagic sold itself on high quality and extra touches, like offering a free newspaper to all passengers, free catering, ice cream, etc.

Jetmagic operated a fleet of 2 Embraer 145 aircraft and 1 Embraer 135 aircraft on it services to Belfast, Edinburgh and London City. However, the airline had to lease in alternate aircraft types in its first few months as the Embraer 135 was not yet certified for London City Airport operations.

After an initial period with poor load factors, JetMagic increased its market share and offered routes that no other airline offered at the time, including from Cork Airport to Edinburgh Airport and Belfast City Airport. Both routes have since been taken up, and subsequently cancelled, by Aer Arann. Other services the airline offered included Alicante, Nice and Barcelona as well as Milan and Rome, all of which were subsequently operated by Aer Lingus when Jetmagic went out of business. Milan is the only route not in operation today. It was noted that during its first summer that the sun routes were performing very well with 90% load factors in some cases to Nice, Alicante and Barcelona

JetMagic unexpectedly ceased operations 28 January 2004, after one of its planes was impounded by Aer Rianta for failure to pay landing fees. The airline indefinitely suspended operations, and many passengers were left out-of-pocket for the cost of their tickets. Indeed, JetMagic had still been accepting bookings up until around 30 minutes before the news of its folding broke.

JetMagic's customer service desk at Cork Airport remained unoccupied since then, and it is of course absent from the new terminal.