What is "jellybelly"

Usage examples of "jellybelly".

He had observed the mast ceremony on the quarterdeck with some wonder-ment-the solemn array of scared offenders in stiff new blue dungarees, the accusing officers lined up at attention opposite the culprits, and Queeg, calm and pleasant, receiving the prisoners' red service folders one by one from Jellybelly.

I left my hair down until it dried and I could pin it back up into a schoolmarmish bun intended to discourage unwanted attention from good ol' boys named Bubba, Bo, and Jellybelly.