Wiktionary
n. The practice of add up the numerical values of the letters in a word to form a single number.
Wikipedia
Isopsephy (; isos meaning "equal" and psephos meaning "pebble") is the Greek word for the practice of adding up the number values of the letters in a word to form a single number. Isopsephism, the occurrence of isopsephy, is frequently used as a synonym. The early Greeks used pebbles arranged in patterns to learn arithmetic and geometry.
Isopsephy is related to gematria, the same practice using the Hebrew alphabet, and the ancient number systems of many other peoples (for the Arabic alphabet version, see Abjad numerals). A gematria of Latin-script languages was also popular in Europe from the Middle Ages to the Renaissance and its legacy remains in numerology and Masonic symbolism today (see arithmancy).