Wikipedia
IronMind
IronMind Enterprises, Inc. is an American niche market business based in Nevada City, California, that specializes in “tools of the trade for serious strength athletes.” Though many of its products include strength-training equipment and accessories, IronMind also publishes books, DVDs and the quarterly magazine MILO: A Journal For Serious Strength Athletes.
IronMind sponsors competitions in weightlifting, arm wrestling, grip strength and strongman at events such as the Arnold Sports Festival, the GNC Grip Gauntlet, and North American Strongman.