Inkd is a controversial new startup developed by Kelly Smith of Curious Office and the venture capital firm Second Avenue Partners in Seattle, Washington. Inkd calls itself the "World's First Market for Original Print Design". The company is a user-generated marketplace that provides the general public with a way to buy and sell print designs such as brochures, pamphlet, business cards, letterhead, postcards, menus and other common print form factors used in global business. Inkd is based in the old Pioneer Square, Seattle area.
The site follows in the tradition of a user-generated content marketplace, in that they provide graphic designers with free personal storefronts where they list their designs for sale in an attempt to earn commissions. Businesses are able to download the contributed brochure and business card templates in a variety of file types for use in popular design and publishing applications.
Inkd has been compared to emerging microstock photo sites such as istockphoto as well as other graphics oriented sites like logoworks which was acquired by Hewlett Packard in 2007.
Founded in 2009 under the name Pressplane, Inkd launched with an estimated 800 original designs, and has since grown to nearly 2000 template designs. The model is based on users who can preview and then download those designs and customize them once they have completed the purchase. Prices vary from $29 to $99 per design. Most print designs are primarily available in vector graphics programs such as Adobe Systems InDesign and Illustrator but the site also accepts submissions and offers templates for download in other formats such as Apple iWork and Microsoft Word.