Wikipedia
Indiaplaza
Indiaplaza Founded in 1996 by Vijay Shah, IndiaPalaza.com was one of the first ecommerce sites targeted to the non-resident Indian population in the United States. Headquartered in San Jose, California, and shipping anywhere in the world, the company's offerings were tailored to appeal to anyone who sought or appreciated Indian goods and services. Featuring a catalog of over 50,000 items, the site offered a diverse array of products including Bollywood DVDs, music, clothing, books, groceries, appliances, musical instruments, and much more. The company also forged unique branding and marketing partnerships with leading Indian Bollywood studios and distributors, placing commercials on DVDs themselves.