What is "ilva"

ILVA is a Danish chain of furniture stores, offering mostly Scandinavian-style bed-, dining- and living room products. The company was founded in 1974, and currently runs eight stores in the Nordic countries. It also had three stores in Britain for about two years, but these were forced to close down during the 2008 financial crisis.

The internationalisation of ILVA reverses the common trend of retail internationalisation offered by literature. ILVA, rather than making acquisitions of other stores, was acquired by Martin Toogood in 2003, with a view to internationalise into the UK. Martin Toogood believed that there was a gap in the UK middle market of furniture retailing.