Wikipedia
Illarikam
Illarikam ( Telugu: ఇల్లరికం) is a 1959 Telugu film directed by T. Prakash Rao and starring Akkineni Nageswara Rao and Jamuna. It is a Silver Jubilee film produced by Anumolu Venkata Subba Rao of Prasad Art Pictures. The songs are very popular, particularly bhalE chance-lE describes the virtures of the Telugu tradition Illarikam. It was remade into Hindi by L. V. Prasad as Sasural in 1961.
Illarikam literally means bridegroom goes to the bride family and lives permanently with them; as against the custom of bride going into the groom family. This custom is observed in some rich families where the bride is the only child to their parents.