What is "igoogle"

iGoogle (formerly Google Personalized Homepage) was a customizable Ajax-based start page or personal web portal launched by Google in May 2005. It was discontinued on November 1, 2013 because the company believed the need for it had eroded over time. Google had made the service available in many localized versions in 42 languages, and in over 70 country domain-names. In February 2007, 7.1 million people used iGoogle. In April 2008, 20% of all visits to Google's homepage used iGoogle. On July 3, 2012 Google announced iGoogle would be discontinued on November 1, 2013.