iacocca Former Chrysler head Lee "If you can find a better car, buy it" speaker Old Chrysler chief Lee Former auto executive Lee Chapter 13 of his 1984 memoir is "Courted by Chrysler" Big name in Chrysler history Bestselling autobiography of 1984 1970s Ford president "Talking Straight" co-author "Talking Straight" author "Where Have All the Leaders Gone?" author 1984 best-selling business autobiography "If you can find a better car, buy it" pitchman Former auto exec Lee Auto executive who developed the Mustang Lee who led Chrysler, 1978-92 A best seller in 1984