Wikipedia
Hypervalue
Hyper Value (Holdings) Limited was incorporated in 1980 by Ken Rogers, the founder and then Chairman of the Hypervalue Group. It was best known for the discount retail stores that encompassed the whole of South Wales, extending into the South West of England and as far away as Southampton. As of late 2006 the company entered into a creditors voluntary arrangement. The final Hyper Value store, and formerly the group's flagship store at Pontypridd closed Friday 14 September 2007.
The retail group started as a market stall held by Ken Rogers which he leased on the Barry Island Pleasure Park around 25 years ago - later on Hypervalue owned the pleasure park.