What is "hurban"

Hurban is also a relatively new radio programming format from radio chain giant Clear Channel Communications and Senior VP Alfredo Alonso. Hurban radio stations target young Hispanics in the United States, primarily consisting of reggaeton, hip-hop, and dance music. Advertisements and DJs are usually presented in a mixture of English and Spanish.

The word hurban is a portmanteau of the terms "Hispanic" and "urban."