What is "howies"

Howies is a clothing company based in west Wales. The company was founded in 1995 and produces eco-friendly T-shirts, jeans and sportswear, with the aim of having ethically correct practices. Howies use natural fabrics as alternatives to petrochemical-derived modern fabrics, including organic cotton, Merino wool and recycled cotton. Howies T-shirts often have images or slogans with political or environmental themes and are screen printed by hand in a workshop located at the brand headquarters.