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Wiktionary
house style

n. All the characteristics, conventions and use of colour and language of a company, institution, website etc that serves to make it distinct from others.

Wikipedia
House style

House style may refer to:

  • Standards for writing as directed by the style guide of a particular institution, for example, a publishing house.
  • Standards for illustration or graphic design, as an aspect of corporate identity, especially for comic book publishers and animation houses.
  • Types of residential structures (see list of house styles).

Usage examples of "house style".

Beyond the comfortable sitting-room was a huge farm-house style kitchen.

Presided over by the towering, resplendently liveried black Willis, it was in the traditionally English country house style with Yankee and Island overtones - fresh pineapple along with grilled kidneys, hot oatmeal as well as kippers.