What is "honigman"

Honigman is an Israeli fashion company specializing in ladies fashion clothing. For children, a separate store Honigman Kids exits alongside their sub-brand Virus, sold inside the Honigman Kids stores. Honigman is also the parent company to the teen fashion clothing brand, TNT.

Established in 1947, Honigman is one of Israel's largest clothing companies with its three brands, Honigman, Honigman Kids, and TNT, being sold in 150 stores across the country.