What is "higgidy"

Higgidy is a UK-based company established in 2003 making handmade pies and quiches in West Sussex. It is run by husband and wife team Camilla Stephens and James Foottit. The word 'Higgidy' was made up by a small child and refers to the fact that all of Higgidy's pies are individual and imperfectly shaped.

As a small supplier the company achieved a breakthrough in 2006 when it was selected to supply Sainsbury's supermarkets as part of the "Supply Something New" scheme. The company saw significant growth and by early 2008 had already achieved a turnover of £3.2M with a workforce of 50 employees. It was in the Sunday Times Fast Track 100 of fastest growing companies in the UK for two years running in 2009/2010, and in 2011, was chosen as the regional winner for the South in the HSBC Business Thinking initiative.

The brand and packaging were originally designed by Ziggurat Brands in 2007 and won a DBA Design Effectiveness Award.