Wikipedia
Hickies (shoes)
HICKIES, Inc is a footwear accessories company headquartered in Brooklyn, New York. It was founded in 2011 by Gaston Frydlweski and Mariquel Waingarten. Frydlewski currently serves as CEO and Waingarten as Chief marketing officer. Hickies produces a no-tie shoelace alternative which is currently sold in over 40 countries. The name HICKIES is from the cheeky term for a mark of affection. The founders believe the world needs more “marks of affection”, and they wanted to leave a mark of affection on everyone’s footwear.