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Helvetica

Helvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann.

It is a neo-grotesque or realist design, one influenced by the famous 19th century typeface Akzidenz-Grotesk and other German and Swiss designs. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and 60s, becoming one of the most popular typefaces of the 20th century. Over the years, a wide range of variants have been released in different weights, widths and sizes, as well as matching designs for a range of non-Latin alphabets. Notable features of Helvetica as originally designed include the termination of all strokes on horizontal or vertical lines and unusually tight letter spacing, which give it a dense, compact appearance.

Developed by the Haas'sche Schriftgiesserei ( Haas Type Foundry) of Münchenstein, Switzerland, its release was planned to match a trend: a resurgence of interest in turn-of-the-century grotesque typefaces among European graphic designers that also saw the release of Univers by Adrian Frutiger the same year. Hoffmann was the president of the Haas Type Foundry, while Miedinger was a freelance graphic designer who had formerly worked as a Haas salesman and designer.

Miedinger and Hoffmann set out to create a neutral typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage. Originally named Neue Haas Grotesk (New Haas Grotesque), it was rapidly licensed by Linotype and renamed Helvetica, being similar to the Latin adjective for Switzerland, Helvetia. A feature-length film directed by Gary Hustwit was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957.

Helvetica (film)

Helvetica is an independent feature-length documentary film about typography and graphic design, centered on the typeface of the same name. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of the Design Trilogy by the director.

Its content consists of a history of the typeface interspersed with candid interviews with leading graphic and type designers. The film aims to show Helvetica's beauty and ubiquity, and illuminate the personalities that are behind typefaces. It also explores the rift between modernists and postmodernists, with the latter expressing and explaining their criticisms of the famous typeface.

Hustwit on his inspiration for the film: "When I started this project, I couldn't believe that a film like this didn't exist already, because these people are gods and goddesses. What they do is more than just logos and corporate branding - they design the type that we read every day in newspapers and magazines, onscreen and on television. Fonts don't just appear out of Microsoft Word: there are human beings and huge stories behind them."

Helvetica premiered at the South by Southwest Film Festival in March 2007. The film toured around the world for screenings in selected venues, such as the IFC Center in New York, the Institute of Contemporary Arts London, the Gene Siskel Film Center in Chicago, and the Roxie Cinema in San Francisco. Helvetica was nominated for the 2008 Independent Spirit's Truer than Fiction Award.

Bands and musicians that contributed to the documentary's soundtrack include Four Tet, The Album Leaf, Kim Hiorthøy, Caribou, Battles, Sam Prekop of The Sea and Cake, and El Ten Eleven.

An edited version of the film was broadcast in the UK on BBC One in November 2007, as part of Alan Yentob's Imagine series. It aired in January 2009 as part of the Independent Lens series on PBS in the United States.

The film was released on DVD in November 2007 by Plexifilm.

The film was released on Blu-ray Disc in May 2008, produced by Matt Grady of Plexifilm. The limited (1,500 copies) edition includes Gary Hustwit's autograph. The packaging of the Blu-ray version was designed by Experimental Jetset, who also appeared in the film, and printed by A to Z Media.

Helvetica (disambiguation)

Helvetica is a typeface developed in 1957.

It can also refer to:

  • Helvetica (film), a documentary about the typeface
  • Helvetic Republic, a Swiss state existing from 1798-1803
  • Confoederatio Helvetica, the Latin name for Switzerland

Usage examples of "helvetica".

Evidently obedience ran even deeper in the Society of Jesus than it did in the Corps Helvetica.

Finally there were the bright uniforms of the Corps Helvetica -- the Swiss Guard -- as well as commanders of the Palatine Guard reconstituted by Pope Julius, and the first appearance of the commander of the hitherto secret Noble Guard -- a pale, dark-haired man in a solid red uniform.