What is "hatsukoi"

is the twenty-fifth single by Japanese artist Masaharu Fukuyama. It was released on 16 December 2009. has a tied in with Toshiba Regza Fall/Winter CM. "On and On 09'" is the re-worked version of "On and On," which was performed in Mischishirube 20th Anniversary Tour. is an instrumental piece used in Dunlop CM. This single was released in three versions- Limited Edition T-shirt, (designed by Lily Franky), Limited Edition DVD (which includes the PV for Hatsukoi) and Normal Edition. Fukuyama decided to release "Hatsukoi" as a single due to the public demands. He also performed the song in NHK's Kōhaku Uta Gassen, live via satellite from Glover Garden in Nagasaki.

is a Japanese word which literally means "first love". It may refer to:

• Hatsukoi (Hitomi Yaida single), a 2006 single release from Japanese artist Hitomi Yaida
• Hatsukoi (Masaharu Fukuyama song), a 2009 single by Japanese artist Masaharu Fukuyama
• Hatsukoi (Yuki Saito song), a 1985 single by Japanese artist Yuki Saito

See also

• Hatsukoi Cider, the title song on the 2012 single Hatsukoi Cider / Deep Mind from Japanese group Buono!
• Hatsukoi Gentei, the Japanese title of First Love Limited, a 2007-2008 manga series by Mizuki Kawashita
• Hatsukoi Jigokuhen, a 1968 film directed by Susumu Hani
• Hatsukoi Scandal, a 1981-1986 manga series by Akira Oze
• Hatsukoi Shimai, the Japanese title of First Love Sisters, a 2003-2008 manga series by Mako Komao

is the third single by Japanese pop singer Yuki Saito. It was released August 21, 1985 by Canyon Records together with . It was ranked #4 on two charts and #5 on another.