Wikipedia
Hate-watching is a neologism for watching a television show while simultaneously hating its content or subject.
The New Yorker described the short-lived Studio 60 on the Sunset Strip as a show people loved to hate-watch, as "it was bad in a truly spectacular way—you could learn something from it, about self-righteous TV speechifying and failed satire and the dangers of letting a brilliant showrunner like [[Aaron Sorkin|[Aaron] Sorkin]] run loose to settle all his grudges in fictional form".
Entertainment Weekly noted the difference between hate-watching and watching as a guilty pleasure. "You wouldn't tune in every week to hate-watch a really "bad" reality show — that’s a guilty pleasure. Generally speaking, hate-watching requires a TV series with high ambitions and features a certain amount of aesthetic perfection".
LA Times In an article describing the complexity of effects of candidate Donald Trump's appearance on Saturday Night Live as host, writer Mary McNamara references the phenomenon of term "hate-watching."