Wikipedia
Han-u (한우 in Korean, also Hanu, Hanwoo, or Korean native cattle) refers to a breed of cattle raised in Korea, Bos taurus coreanae, which may be a hybrid derived from the cross-breeding of cattle and zebu. Its maternal lineage is taurine (European-type) cattle. Its meat is a favorite in South Korea. Despite its high price, many Koreans prefer Han-u to cheaper imported beef as the former is regarded as fresher and of better quality. One paper noted, "Hanwoo is regarded as a premium beef because of its high palatability and desired chewiness". Since Koreans consider Han-u beef a cultural icon and one of the top-quality beefs of the world, it is used in traditional foods, popular holiday dishes, or as a special-day gift. Hoengseong County is best known for its Han-u cattle, where the environment is well-suited for cattle farming. The county began a strategic marketing campaign to brand itself as the origin of the highest quality beef in Korea; selling meat as a "premium product".