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Hamleys

Hamleys is the oldest toy shop in the world and one of the world's best-known retailers of toys. Founded by William Hamley as "Noah's Ark" in High Holborn, London, in 1760, it moved to its current site on Regent Street in 1881.

The flagship London store is set over seven floors, with more than 50,000 toys on sale. It is considered one of the city's major tourist attractions, receiving around five million visitors each year. The chain has ten other outlets in the United Kingdom and nearly 50 franchises worldwide.

Hamleys was bought by the Icelandic investment company Baugur Group in 2003 but was taken over by Baugur's main investor, the Icelandic bank Landsbanki when the group defaulted. In 2012, the French toy retailer Groupe Ludendo bought the business for £60 million. In October 2015 it was reported that Groupe Ludendo was negotiating the sale of the toy retailer, possibly to a Hong Kong company owned by a relative of the owner of department store House of Fraser.