Wikipedia
Guthy-Renker (pronounced: Guh-thee Ren-ker) is a El Segundo, California, based direct-response marketing company that sells products directly to consumers through infomercials, television ads, direct mail, telemarketing, e-mail marketing, and the Internet. As of 2014, it has 8 different product groups, with an emphasis on celebrity-endorsed beauty products.
Guthy-Renker was founded in 1988 by Bill Guthy and Greg Renker. In 1995, it began distributing the acne treatment Proactiv, which became responsible for more than half its revenues by 2005. The company also created seven subsidiaries in the late 1990s for different products and advertising channels. It founded an infomercial channel, GRTV, which was sold to TVN Entertainment Corporation in 1999. Guthy-Renker's revenues grew from $400 million in 2001 to $1.5 billion by 2009. It formed a joint venture with Nestle Skin Health in 2016 whereby Nestle now manages Proactiv.