Wikipedia
Guifang
Guifang was an ancient ethnonym for a northern people that fought against the Shang Dynasty (1600-1046 BCE). Chinese historical tradition identified the Guifang with the Rong, Xunyu, or Xiongnu peoples. This Chinese exonym combines gui (鬼 "ghost, spirit, devil") and fang (方 "side, border, country, region"), a suffix referring to "non-Shang or enemy countries that existed in and beyond the borders of the Shang polity." The sinologist Herrlee Glessner Creel translated Guifang as "Demon Territory".